The US Mobile Banking Competitive Edge Report 2019: How the largest US financial institutions rank on offering the mobile banking features customers value most

Executive Summary

This third annual scorecard, weighted based on responses to a consumer survey, ranks the 20 largest US financial institutions by assets by their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.

Three Key Questions This Report Will Answer:

• What are the mobile banking features that US consumers value most?
• What features or categories of features can move the needle on retaining and attracting customers?
• How do US financial institutions compare to one another when it comes to key categories of mobile features?

WHAT’S IN THIS REPORT? Advanced mobile banking tools can give financial institutions a key competitive edge in retaining and attracting new customers. To attract and retain that large base of mobile-oriented customers, banks should develop in-demand features that drive bank selection. Insider Intelligence’s 2019 US Mobile Banking Competitive Edge Study utilizes exclusive primary data to identify the innovative mobile banking features that could best draw and engage users.