Tech Companies In Financial Services: How Apple, Amazon, and Google are taking financial services by storm with their massive ecosystems and tech know-how

Executive Summary

Tech giants Apple, Google, and Amazon are encroaching on the financial services space by and threatening incumbents with their size and ability to attract massive, loyal user bases—and this is a growing risk to legacy players’ business.

Three Key Questions This Report Will Answer:

• What specific threats do Apple, Amazon, and Google pose to legacy financial institutions?
• What are the strengths, opportunities, weaknesses, and threats pertaining to each tech giant?
• What are their anticipated next steps into the financial services space?

WHAT’S IN THIS REPORT? In this report, Insider Intelligence will examine the moves that three of the biggest US tech giants—Apple, Google, and Amazon—are making to gain a larger foothold in the global financial services industry. We will then detail each tech company’s threat to incumbents and outline potential next steps based on their existing moves in the financial services sphere.