Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

PayPal rumors fuel thoughts of stablecoin support

PayPal may be considering extending its cryptocurrency offerings to include its own stablecoins, according to reporting from The Block indicating that the payments titan is in very early conversations about a potential launch. Stablecoins are pegged to underlying assets like the US dollar or gold but use blockchain to facilitate transactions. PayPal is reportedly looking to launch the stablecoin with a third-party partnership rather than building it from scratch—likely to get it up and running quickly, as it did with the Paxos deal that enabled it to launch its crypto program last year. In response to the rumors, PayPal told The Block it’s in “frequent conversations” about digital currency’s potential but that speculation doesn’t reflect plans.

The move toward enabling cryptocurrency as a payment method rather than just an asset is accelerating worldwide. Customer interest in cryptos is surging: 40% of respondents to a Mastercard index planned to use cryptocurrency in the coming year, and millennials are particularly interested, with 77% wanting to learn more and 75% willing to use the tech with better understanding. And companies are furthering their crypto ambitions in response. PayPal, which launched checkout with crypto earlier this year, anticipates hitting $200 million in crypto volume within “months,” for example, and more merchants, including eBay, are exploring crypto acceptance. Companies like Square are also working to help build up crypto-related public policy to educate people and further develop the technology, but the US still needs to recognize virtual currencies as tender, not property, which would remove a major tax hurdle and help cryptos become a mainstream payment method.

PayPal’s potential ambitions could indicate that the future of crypto payments lies beyond Bitcoin—in stablecoins and central bank digital currencies (CBDCs).

  • An uptick in stablecoin- and CBDC-focused pilots indicates rising interest. A number of providers and governments have been homing in on the technology; most recently, the Digital Dollar Project, a US nonprofit, announced plans for five pilots over the next year to test various CBDC use cases. Stablecoins and CBDCs are great candidates for payment methods: Being pegged to an underlying asset makes them less likely to be treated like an investment, which could reduce volatility—a major concern about cryptocurrency acceptance from the merchant services perspective.
  • If the rumors are true, a PayPal stablecoin could pave the way for other providers to follow suit. PayPal pushing into stablecoin would represent a “significant escalation” of its work in the cryptocurrency space, according to The Block. Doing so could propel it to the forefront of the space—especially as stablecoins and CBDCs become more popular as payment methods—and continue to drive up both usage and acceptance. At the same time, it might provide a blueprint for firms with similar ambitions and serve as the precursor to a much larger wave of stablecoin innovation.