Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Fed issues warning on credit scoring system post-pandemic

The Federal Reserve Bank of New York said credit scoring systems—which issuers use to determine consumer creditworthiness—may have become less reliable during the pandemic as a result of COVID-19 relief programs, per Bloomberg. The Fed’s analysis found that homeowners who participated in a mortgage relief program saw their credit scores rise an average of 14 points during the pandemic—a much larger jump compared with borrowers who didn’t take forbearance on their loans and only saw a 7-point increase on average. Regarding forbearance takers, Fed researchers said that “although they were not making payments, their credit reports are treated as if they’re making continued payments for credit-scoring purposes and account histories.” This comes as issuers look to capture more customers for credit cards as acquisition interest grows.

Credit scores are the main metric issuers use to make decisions about offering credit—but opposition has been mounting:

  • Opponents argue that credit scores can be inaccurate. During a 2019 hearing to discuss Equifax’s 2017 data breach, members of Congress from both parties spoke out against the credit scoring system, calling it “broken.” Representatives said credit reports often contain errors, which can negatively affect access to credit: A study from the Federal Trade Commission found that 1 in 5 consumers had an error on their credit report.
  • Others say the system limits credit access to certain groups. Recent immigrants, young consumers, and people recovering from financial hardship are some of the groups that make up the 53 million US adults without access to traditional credit scores, according to FICO. Without access, it’s harder for these consumers to get approved for credit cards. Racial and economic inequities also exist, with Black and Hispanic consumers and those living in low-income neighborhoods having higher credit invisibility rates, per the Consumer Financial Protection Bureau.

Alternative financial health measures could gain steam if credit scoring loses ground. JPMorgan and Wells Fargo are reportedly among a growing list of issuers planning to share customers’ account deposit data to determine creditworthiness as part of a government-backed initiative. And fintechs like Petal, Varo Believe, and TomoCredit are becoming increasingly popular as they give consumers more ways to build credit. As the movement against using credit scores as a financial health measurement builds, these sorts of initiatives and companies can gain traction by providing a more accurate and well-rounded depiction of a consumer’s financial situation while extending credit access more equitably. This can help issuers cast a wider net for potential customers to help further their pandemic recovery.