Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Barclays deal with insurance provider adds engagement-building SMB features

The news: Barclays is partnering with insurance provider Simply Business to give small and medium-sized businesses (SMBs) a way to shop for coverage. The collaboration lets the bank’s 1 million business customers access quotes through its UK website and over the phone.

More on this: The banking giant’s small business customers will have access to several types of coverage:

  • Employers’ liability insurance. Protection when their employees get sick or injured at work.
  • Public liability insurance. If employees injure people or damage property while working.
  • Business-interruption insurance. Property damage impeding companies’ operations.
  • Professional indemnity insurance. Businesses’ own clients’ reputational damage or loss of income due to actions caused by the company.

Barclays’ deal with Simply Business is the newest in a string of partnerships that it has struck in recent years to offer new financial services.

The bank’s other deals include invoice financing with MarketFinance, employee pension services with Smart Pension, and equipment and vehicle financing with Propel.

Barclays is not the only UK banking player to strike partnerships to offer more products:

  • Starling’s Business marketplace enables its SMB customers to access services that range from bookkeeping to pensions via vendors..
  • NatWest’s Tyl and Revolut each offer accounting software connections with companies such as Xero and QuickBooks.

The big takeaway: Barclays’ deal is an example of a bank working with outside financial companies to better serve its SMB customers. By offering many types of services from partners, Barclays can provide a broader product lineup to increase SMBs’ user engagement and loyalty.