Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season. An overwhelming 79% don’t expect to use these installment plans at all, suggesting that many holiday shoppers intend to stay within budget, even if their dollars don’t stretch nearly as far this year.