Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Funding poured in for African payment startups in 2021—signaling momentum in the region

The news: The funding spotlight turned toward Africa in 2021 as tech startups broke funding records, raising $5 billion across the continent, per TechCrunch.

  • Fintechs dominated this funding, accounting for nearly $3 billion of the continent’s investments, per Briter Bridges—double the amount raised by fintechs in 2020 and triple the total in 2019.
  • Payment startups globally also raised record funding in 2021, totaling $31.9 billion as of December 14, according to CB Insights.

The beneficiaries: Here are some of the companies that benefited from the increased attention paid to Africa.

  • Mobile payments platform Opay raised one of the biggest sums, closing a $400 million Series C round in August that valued the company at $2 billion. SoftBank Vision Fund—the world’s largest technology-focused investment fund—made its first African investment with this funding round. Opay has seen huge growth: Monthly transactions exceeded $3 billion as of August, up from $2 billion in December 2020, per Bloomberg.
  • Digital payment provider Flutterwave raised $170 million in a March Series C round. The company expanded globally in 2021, making partnerships beyond local tie-ups with payment giants like Discover and PayPal.
  • Digital payments network MFS Africa raised $100 million. The company powers more than 320 million mobile money wallets through a network of roughly 180 banks and mobile money schemes and 250 global institutions.
  • Cross-border payments company Chipper Cash raised $250 billion between May and November 2021, bringing its valuation to $2 billion. Chipper Cash offers a peer-to-peer cross-border payment service via its app, which is used across seven African countries.

The bigger picture: The recent cash influx reflects growing deal volume in Africa as more firms acknowledge its growth potential.

We believe Africa is poised to experience the next great wave of innovation, with a “who’s who” of multinational payments giants piling in to make it happen. We’ve already seen powerhouses like Stripe, Zip, and Mastercard get involved in the region, and we predict that in 2022, multinational financial services companies will shift their focus from partnerships to acquisitions across the continent.

With 1.4 billion inhabitants and a collective GDP of $2.7 trillion, Africa is a vast market ripe for payments digitization. Regional giants M-Pesa and MTN MoMo have already built a nearly $500 billion market for mobile money, showing that breakthroughs in the region are possible and giving payment providers an opening to digitize.