Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The news:Ford, which expects to sell 300,000 EVs to government and business clients over the next decade, is launching a new project to support the surge of commercial EVs.
Why it’s worth watching: Ford is one of the first EV makers looking at commercial applications for EVs, and not only is it developing the vehicles, it is also considering telematics and a charging ecosystem to make its fleet more attractive, per The Verge.
Ford Pro Charging aims to offer necessary software and hardware to make charging more manageable and efficient for commercial trucks and vans.
The software can help commercial fleet managers understand when, where, and how frequently EVs will need to be charged—solving a potential range-anxiety sticking point in commercial EVs.
The telematics can determine the best charging strategies to apply to different scenarios. For example, an F-150 Lightning pickup with a full payload will use more battery than a Ford E-Transit van making deliveries, so when and where they recharge becomes critical.
For drivers who traditionally take vehicles home at night and get reimbursed for gas, Ford will install charging stations in their homes to help ease the transition to EVs.
Ford announced plans to build an EV truck plant and three battery factories in September.
Why this could succeed: Commercial customers like national and local governments are expected to go all-in on EVs to help meet the Biden administration’s aggressive EV sales target of 50% by 2030.
Commercial EV adopters will require end-to-end solutions as they consider the massive shift to EVs. Ford is anticipating market demands and making this transition less painful.
Ford Pro Charging customers will subscribe to the company’s software platform, providing the company with recurring revenue. It didn’t disclose how much the subscription would cost.