Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →eBay is the most popular site for secondhand luxury fashion and accessories
Article |
May 8, 2024
AI is reshaping the role of CMOs, their teams, and their companies
Article |
May 8, 2024
Nearly two thirds of US states have enacted or introduced privacy laws
Article |
May 7, 2024
3 weaknesses AI may help marketers expose
Article |
May 7, 2024
Retail media moves off-site, up-the-funnel—but are retail media networks ready?
Article |
May 7, 2024
Peak TV is dead, long live peak TV advertising | Sponsored Content
This article was contributed by MNTN.
Article |
May 7, 2024
The big answers: Banking & Payments quiz
Article |
May 6, 2024
Digital wallets will approach half of POS transaction value share by 2027
Article |
May 6, 2024
Block’s day in the sun shaded by new details of DOJ investigation
Article |
May 6, 2024
Headless banking: A deep dive into the buzz about ‘the next evolution of banking as a service’
Article |
May 6, 2024
Products
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Boomers Turn to Digital Health
How COVID-19 Changed Their Attitudes and Behaviors
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
16charts
Reliable data in simple displays for presentations and quick decision making.
4expert perspectives
Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Key Points
- Baby Boomers in 2022
- COVID Changed Boomers’ Digital (Health) Habits
- How to Reach US Boomers Where They Are
- Insider Intelligence Interviews
- Read Next
- Sources
- Media Gallery
Charts in This Report
US Baby Boomer Users of Digital Consumer Technologies, 2022-2026 (millions)Demographic Profile of US Baby Boomer* Adults, 2021 (millions and % of total in each group)
How Much Have US Adults Been Able to Mentally Recover From Their Experience During the Coronavirus Pandemic? (% of respondents, by generation, April 2021)Type of Health Insurance that US Adults Have, by Demographic, April 2021 (% of respondents in each group)
Factors that Are Driving US Adults* to Change Their Health Insurance, by Age, Oct 2021 (% of respondents in each group)Resources US Seniors* Use to Understand Their Medicare Options, Sep 2021 (% of respondents)
Which Technology Products Did US Adults Ages 50+ Purchase in the Past Year? (% of respondents, by age, 2019-2021)Coronavirus Impact: Share of US Adults Who Engage in Select Digital Health Activities More Frequently*, by Age, June 2021 (% of respondents in each group)
Methods US Telehealth Users Have Used to Conduct a Scheduled Medical Visits Virtually, by Method Type and Generation, Oct 2021 (% of respondents in each group)Smartphone Activities Conducted by US Smartphone Users Ages 50+, Oct 2021 (% of respondents)
Coronavirus Impact: US Adults Who Engage with Mobile Apps More Frequently* to Manage Their Health, by Age, June 2021 (% of respondents in each group)Types of Health Apps Used by Older* US Health App Users, Aug 2021 (% of respondents)
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2024
EMARKETER Inc. All Rights Reserved.