Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

FedNow kicks off pilot phase ahead of 2023 launch

The news: The Federal Reserve onboarded participants to pilot test FedNow, the real-time settlement network it will launch in 2023, per a press release.

More than 120 organizations will participate in FedNow’s pilot program, including Block. Some firms participating in the program have already connected and successfully sent payment messages over the network.

More on this: FedNow stands out from other faster payment systems.

  • Because FedNow will be operated by the government, it cannot turn a profit—it can only break even. This may let it offer more competitive pricing than other faster payment systems.
  • FedNow will charge financial institutions (FIs) a monthly $25 participation fee. It’ll also charge $0.045 per credit transfer to be paid by the sender and a $0.01 fee for request for payment (RfP) messages that requestors pay.
  • The 24/7 real-time payment (RTP) system will have a default limit of $100,000, but FIs can lower that amount or raise it to a maximum of $500,000.

The Fed launched the FedNow Service Provider Showcase in March to connect firms looking to integrate FedNow with service providers offering real-time payment solutions. This may have helped educate FIs and businesses on FedNow’s use cases and benefits—setting the foundation for adoption when the program launches.

Why it matters: Faster payments are building momentum in the US. In 2021, adoption grew 10% year over year (YoY). Eighty-six percent of organizations use or enable these transactions, per the third edition of the Faster Payments Barometer.

But 63% of financial institutions said high upfront costs and implementation complexity posed adoption challenges. FedNow’s cheaper pricing structure can help minimize cost concerns and also help it overcome the late entry to the faster payment space. Systems like the Same Day Automated Clearing House or The Clearing House’s Real-Time Payment system have had years to integrate with FIs and build out their networks, but FedNow’s pricing advantage, combined with its backing from the federal government, might help offset this and support strong adoption.

Related content: Check out “The Rise of Real-Time Payments” report to learn more about FedNow and how it stacks up against other faster payment systems.