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EMARKETER

US Augmented and Virtual Reality Users Forecast 2022

Social Media and Retail Continue to Drive Growth

Report by Peter Adrian, Yoram Wurmser  |  Apr 4, 2022
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Report
Deck
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Table of Contents
Executive Summary
Key Points
AR and VR Continues to Attract New Users
What Is Driving AR and VR Usage?
What Should Retailers and Advertisers Do Today?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.
Topics
Augmented & Virtual Reality
United States
Table of Contents
Executive Summary
Key Points
AR and VR Continues to Attract New Users
What Is Driving AR and VR Usage?
What Should Retailers and Advertisers Do Today?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Executive Summary

People flocked to augmented reality (AR) and virtual reality (VR) during the pandemic. As technologies improve—in part from early investments in the metaverse—we expect both to continue growing, albeit at a slower pace.

3 Key Questions This Report Will Answer:

  1. What is the size and growth of the AR and VR market?
  2. How is the AR and VR market changing?
  3. How will retailers and social platforms capitalize on AR and VR technology?

WHAT’S IN THIS REPORT? Our forecasts for AR and VR in the US and a breakdown of growth drivers for marketers across industries, especially retail.

US AR Users, 2020-2025 (millions, % change, and % of population)
E-Mail ChartDownload

KEY STAT: The number of US AR users will exceed 100 million before the end of our forecast period.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

15charts

Reliable data in simple displays for presentations and quick decision making.

4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Key Points
    3. AR and VR Continues to Attract New Users
    1. What Is Driving AR and VR Usage?
    2. What Should Retailers and Advertisers Do Today?
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Charts in This Report

    US AR Users, 2020-2025 (millions, % change, and % of population)US AR and VR Users, 2020-2025 (millions)
    US Social Network AR Users, 2020-2025 (millions, % change, and % of total AR users)US Retail AR Users, 2020-2025 (millions, % change, and % of total AR users)
    US VR Users, 2020-2025 (millions and % change)US VR Headset Users, 2020-2025 (millions and % change)
    AR & VR Headset Shipments Worldwide, 2020-2025 (millions)Installed Base of VR Headsets Worldwide, 2017-2026 (millions)
    Mobile AR Revenues Worldwide, 2020-2025 (billions)What Types of Mobile AR Content Have US AR Users Experienced? (% of respondents, 2018-2022)
    How Interested Are US Adults in Using AR*/VR While Shopping? (% of respondents, by demographic, Feb 2022)Mobile AR Advertising Revenues Worldwide, 2020-2025 (billions)
    Usage/Interest in AR Among US Adults, by Demographic, Jan 2022 (% of respondents in each group)Social Network Share of US AR Users, 2020-2025 (% of AR users)
    Retail AR Share of US AR Users, 2020-2025 (% of AR users)

    Interviewed for This Report

    Carolina Arguelles Navas
    Snap, Inc.
    Global AR Product Strategy and Product Marketing Lead
    Interviewed February 28, 2022
    Vince Cacace
    Vertebrae
    Founder and CEO
    Interviewed March 1, 2022
    Dan Ferguson
    Groove Jones
    Co-Founder and Partner
    Interviewed February 21, 2022
    Dominique Murray
    Meta Platforms
    CPG and Retail Leader, Global Marketing Group
    Interviewed February 18, 2022

    authors

    Peter Adrian, Yoram Wurmser

    Contributors

    Jade Appel
    Associate Forecasting Analyst
    Chris Keating
    Director, Research
    Jessica Lis
    Analyst, Technology
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