The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
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About This Report
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
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Media Gallery
Executive Summary
The past few months of Big Tech turmoil, supply chain slowdowns, inflation, and war have upended the previously rosy picture for businesses. Amazon, Meta, Alphabet, Netflix, and others stumbled in their Q1 results. Digital companies are worried about the impact on their business. In this report, Insider Intelligence analysts address the questions they’re being asked by both clients and the media about the rapidly changing landscape for digital advertising, retail and ecommerce, and financial services.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How should businesses view these global trends and events?
How are behaviors and spending changing?
Which events and issues should be managed through the short term and which represent a long-term change?
WHAT’S IN THIS REPORT? We examine the current challenges digital businesses face during this period of uncertainty and discuss which changes they can expect to be here for the short and long term.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Big Tech’s Big Bust
The Supply Chain Collapses—Again
The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
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