Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

UK payments regulator sets the pace for APP fraud rules

The news: The UK’s Payment Systems Regulator (PSR) proposed requiring banks to reimburse authorized push payment (APP) fraud victims within 48 hours under most circumstances, per Finextra.

  • APP fraud is when victims are tricked into transferring money to a fraudster—it’s not covered by most reimbursement rules because the bad actor didn’t hack the account to send the money themselves.
  • According to the proposal, reimbursements will only apply to payments of at least £100 ($138), and banks will only be able to charge victims up to £35 ($48) for processing costs and fees involved with the transaction.
  • The regulator also said that receiving and sending banks should split the reimbursement costs 50/50 and that the time limit to file a reimbursement claim can be no less than 13 months.

The PSR said it wants to see the requirements for mandatory APP fraud reimbursement implemented “as soon as possible.”

Why it’s worth watching: Peer-to-peer (P2P) payments are popular across the UK—but the payment method faces a growing fraud problem.

The number of UK mobile P2P payment users is expected to hit 18.1 million in 2022, up from 17.1 million last year, according to Insider Intelligence forecasts. Fraud—particularly APP fraud—has hindered P2P payments growth in the UK.

APP fraud losses in the UK reached £583.2 million ($802 million) in 2021, up 39% from the year before, per UK Finance. But only about 47% of those losses were reimbursed to victims. This has shaken consumer confidence in P2P payments and mobile wallets: Thirty-four percent of UK consumers have little or no trust in wallets, per Transact.

What this means: The PSR’s proposal is a clear mandate for APP fraud reimbursement. Combined with steps that banks have taken, it creates stronger guardrails for consumers.

  • The Lending Standards Board (LSB) updated the UK’s contingent reimbursement model (CRM) code in May to improve APP fraud processing. The CRM code is a set of voluntary practices that nine of the UK’s largest banks have agreed to abide by.
  • Many banks have also joined the “159” program, which connects most banking customers to their bank following a suspected fraud attempt.

While these efforts can help mitigate APP fraud, PSR rules can have a bigger impact on the industry and support stronger P2P payments adoption over time.

Regulators across the pond, take note: The PSR’s APP fraud proposals can serve as a model for the US, where lawmakers like Sen. Elizabeth Warren (D-MA) are pushing for banks to reimburse APP fraud victims. Some US bank executives are reluctant to do so, fearing some consumers may try to report false fraud claims. But APP fraud prevention efforts from the UK may provide a blueprint for future rulemaking.

Note: These conversions are based on the average daily rate from 2021; we plan to update in the coming weeks to reflect current conditions.

Related content: Check out our “UK Mobile Payments” report to learn more about the state of mobile payments in the UK.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.