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Thursday, July 7, 2011
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Why Everyone Wants A Piece Of The TV Advertising Pie

Online advertising is the fastest growing sector in the ad business, but television is still where the most money goes. That's why so many online advertising players -- like Google, Yahoo, AOL, Hulu, and others -- are trying to capture more of TV ad budgets, via Internet video and multimedia content and ads.

According to Barclays Capital estimates from earlier this year, online ad spending is expected to reach $30 billion in the U.S. this year -- a little more than 15% of the overall U.S. advertising market, and up about 15% from its estimate for 2010. But TV could reach $60 billion in ad spending this year -- twice as much as online. (All stats excluding political spending.)

TV is not growing as fast as online, but it's still the biggest recipient of ad dollars. And that's why everyone wants a piece of it. Read ยป

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