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JANUARY 17, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling
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On this day in 1984, the US Supreme Court ruled home video tape recordings of TV shows for later viewing do not violate copyright law in what is known as the Betamax case. That means you have SCOTUS to thank for your forgotten boxes of old “Seinfeld” tapes. |
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TOP STORY
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AI is already here—creating marketing copy, generating images, even writing an ad for Ryan Reynolds’ company. Here are five charts to help you mull over the advantages of AI. A word of caution: We expect progress to be slow if resources and budgets continue to be tight.
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THINGS TO KNOW
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Some 62% of marketing departments have seen an increase or consistent use of print materials, according to RRD. Meanwhile, 68% of marketers have had to change their digital marketing strategies due to changes in social and digital platforms in the last six months.
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ANALYSIS
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Gen Z is slightly less concerned than any other generation about buying from brands that reflect their social values, according to December 2022 data from Morning Consult. This goes against the perception that Gen Z prioritizes social values more than older consumers. But the younger generation’s values are distinct.
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NEWS AND VIEWS
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🎒 Should schools ban ChatGPT? Teachers should teach students to work alongside new tech, just as they did with calculators and computers, argues NYT columnist. |
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PODCAST
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2023 health trends—Healthcare is coming home, will Amazon actually buy a hospital system, and more. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Tinuiti. |
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THE BIG QUESTION
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Okay Google, voice assistant penetration is highest among which age group?
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A) 12 to 17
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B) 18 to 24
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C) 25 to 34
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D) 35 to 44
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